We design collaborative and innovative solutions for tomorrow’s traveler

The tourism innovation hub

Wakalua is the first global innovation hub for tourism boosting innovation through unique public-private partnerships in more than 150 countries.

We are powered by Avoris, leading tourism corporation in Spain and Latin America, in collaboration with the World Tourism Organization (UNWTO), the United Nations Specialized Agency promoting responsible, sustainable and universally accessible tourism.

wa’akaulua is how the ancient Polynesians called their boats, made in a collaborative way where the entire village had a say.

Just like the ancient Polynesians, we understand travel as collaborative challenges.

At wakalua we want to discover the most innovative, disruptive and sustainable solutions in tourism for tomorrow’s traveler.

We believe only through innovation and collaboration we will be able to create sustainable solutions in tourism for generations to come.

Be part of it.

Ecosystem of +15.000 startups from +150 countries

Our programs are designed to identify the most disruptive startups and scale the innovation ecosystem in tourism globally.

UNWTO Tourism Startup Competition

Boosting the tourism innovation ecosystem globally.

Ecosystem Growth Program

Boosting our partner countries national innovation ecosystem.

Innovation Programs

Accelerating our partners’ digital transformation.

Invesment options

Creating strategic partnerships, connecting startups with the global venture capital network.

Hub activities

Mobilization of the entrepreneurial tourism ecosystem for infinite networking opportunities at our local hub in Madrid. Spain.

Founding Partners


Boosted Startups

wakalua’s focus lies on boosting innovation and investment opportunities for our partners.

Wakalua builds strong partnerships between disruptive startups, leading corporates, countries and public entities, creating a large pool for innovation and investment opportunities in tourism.

We are excited to share with you everything that is happening at wakalua, the torusim innovation hub!

Our global competitions, our first hub activities, events we are participating in and much more. This is just the beginning.

Success at the Touristech Startup Festival in Seville

Success at the Touristech Startup Festival in Seville

The Touristech Startup Festival held in Seville brought together 400 innovative startups and was a great success. The third edition of the Tourism Innovation Summit (TIS) took place in Seville on the 2nd, 3rd and 4th of November and brought together a total of 6,167...

Follow us on social networks and don’t miss anything from wakalua

🥘🍣🥮#Gastronomy #tourism is at the center of innovation. Discover how #entrepreneurs reshape this fascinating and impactful type of traveling!

🔝 #startups from the 3rd #UNWTO Global Competition will pitch in Japan🇯🇵 next week.
Register at https://bit.ly/3HcVWsv

"Wakalua is a beautiful and exciting project that goes beyond an accelerator, as it is the first global hub for innovation in tourism".

Here is an excerpt from the interview given by @leticia_lauffer for @Cambio16.

You can read the article here:


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Talk to us!

Whether you are a startup with a promising idea, a corporate transforming your business’ competitive edge with a solid innovation approach or a country wanting to strengthen your national tourism strategy, get in touch with us.


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